Behind the scenes at Newzroom Afrika, the TV channel for the woke nation
With the pay off line ‘Our News, Our Views’, Newzroom Afrika is aiming to be the “voice of the people”, ...
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Tag: strategy
New strategy and human intelligence division for The MediaShop
Driven by a new human intelligence unit, The MediaShop is evolving its business strategy around deeper consumer insights and customised ...
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World of Media: Snoop Dogg launches new marijuana ad agency, Adidas evolves its strategy, Vodafone holds media pitches
The Media Online's weekly round-up of need-to-know, global media stories.
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Exclusive: Meet Primedia Broadcasting CEO, Eric D’Oliveira, a man on a data-led mission
Protecting the core business and growing the adjacencies are the key components of CEO Eric D’Oliveira’s strategy for Primedia Broadcasting.
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‘Medialiens’ return to the Forbidden Planet
Unlike writing and thinking, good media and good advertising are not mutually exclusive. Media strategists of the future will need ...
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How to win high-end and low-end consumers without harming your brand
it is important to successfully find a sweet spot for high-end and low-end consumers and common factors that bind both ...
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