A PR specialist building the right relationships
Home of the Afropolitan, Kaya FM, is looking to build on its current listener base, making line-up changes and introducing ...
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Tag: strategy
Culturally relevant brands connect with consumers (with video)
Brands that tap into current social discussions will win favour with consumers, but they must do so in the right ...
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ROAD research changing South Africa’s out of home landscape
Having been involved with the media industry for 25 years, Trish Guilford is extremely positive about the SA OOH industry, ...
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True community radio with the largest audience in South Africa
With an audience of over 580 000 (past seven day listening, RAM research) Jozi FM can tout itself as the ...
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The Ramaphosa moment: How many Messiahs can one country take?
President Cyril Ramaphosa's strategy to chart a new course for SA became clear over the past few days. A masterstroke ...
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Effective project management systems crucial for agency efficiency in gig economy
The freelance economy continues to grow in South African media, as tough economic conditions force more temporary appointments.
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