In simple terms, a PR professional is an ‘image or reputational shaper’, our business role is to generate positive publicity for our clients or organisations. Read more
Teenagers still face the same age-old pressures, but also a host of new ones with the proliferation of digital platforms. Read more
New research from SCOPEN has provided insights into the trends of the UK creative communications industry and the perception and performance of agencies. Read more
The Marketing Association of South Africa (MASA) has embarked on new research to find out what CEOs really think of CMOs, marketing and marketers. Read more
Our Friday World of Media column wraps the week’s most interesting, informative, weird or wonderful media stories from around the world. Your weekend catch-up. Read more
Flooding, the high frequency readers vs average issue readers ratio, and a 12-month filter period were all concerns raised around PRC’s PAMS research. Read more
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