Beyond TV: How digital campaigns build awareness in a multi-screen world
When we talk to our clients, we don’t need to do much to convince them about the enormous value of ...
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Tag: television
Mzansi Magic: Celebrating a legacy of delivering iconic telenovelas and more…
Since 2010, Mzansi Magic has been creating memorable telenovelas and shaping the very fabric of Mzansi entertainment. It has redefined ...
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MasterChef’s Gregg Wallace scandal
The kind of inappropriate behaviour that MasterChef presenter Gregg Wallace has been accused of will be very familiar to many ...
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Big risk, high reward: Netflix just stepped into the ring
This weekend, Netflix didn’t just stream a fight—they entered one. The live-streaming of the Tyson-Paul fight wasn’t just another night ...
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Latest MAPS data gives a snapshot of a nation in transition
The Marketing Research Foundation (MRF) has released its latest Marketing All Product Survey (MAPS) dataset, covering the period from July ...
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Seismic shift as media consumption patterns evolve
The ways in which we consume media have undergone a seismic shift of late. Just a decade ago, traditional platforms ...
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