The youth: Unapologetic, unfiltered, restless and aspirational
Viacom has revealed insights from three international research pieces, with an African twist, that explored trends in preschoolers, youth and young ...
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Tag: television
Maximising a return on attention
The stability of any medium is inextricably linked to how consumers maximise a return on their investment – i.e. ...
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Addressable media: A step up from programmatic buying
The buzzword making the rounds for a long time has been programmatic, introducing technology to make ad buying easier, quicker ...
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Hlaudi Motsoeneng, the ‘rose from the concrete’, goes on the offensive
Former SABC acting chief operations officer Hlaudi Motsoeneng just won’t go away. In fact he came out firing at a press ...
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Evolution of brand and programming reflects belief that ‘truth is worth pursuing’
CYBERTORIAL* A+E Networks Africa is refreshing Crime + Investigation (CI), introducing a refined positioning, updated on-air look and enhanced programming strategy from ...
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BBC to increase content available to African audiences
The television terrain in South Africa is definitely seeing a shift, although not as fast as the rest of the ...
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