BRC appoints GfK to deliver SA’s next-generation Total Video Measurement
GfK (an NIQ company) has been selected to design and deploy South Africa's new Total Video Measurement service following the ...
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Tag: television audience measurement
Nielsen to exit SA, what next for TV audience measurement?
Nielsen has communicated its intention to exit the South African market within the next 12 months, a move that will ...
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It’s a wrap: Everything media research discussed at this year’s #PAMRO2019 conference
A recap and summary of the key insights, lessons and takeaways from the speakers on the first day of this ...
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BRC TAMS panel in fine fettle
Overall it is clear that the BRC TAM panel is in fine fettle. Given the hiatus in leadership at the ...
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Moving forward: ES expands SA’s audience universe
The world of South African audience measurement has been moved significantly forward. It is time for us, the users of ...
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A reassuring report on television audience measurement
I was invited by Clare O’Neil of the Broadcast Research Council (BRC) to attend the presentation of the results ...
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