A recap and summary of the key insights, lessons and takeaways from the speakers on the first day of this year’s #PAMRO2019 conference. Read more
Overall it is clear that the BRC TAM panel is in fine fettle. Given the hiatus in leadership at the BRC, Nielsen has done a sterling job. Read more
The world of South African audience measurement has been moved significantly forward. It is time for us, the users of the data, to commit ourselves to getting the best we can out of it. Read more
I was invited by Clare O’Neil of the Broadcast Research Council (BRC) to attend the presentation of the results of the latest Television Audience Measurement (TAM) audit. Britta Reid... Read more
Nielsen, with the South African Audience Research Foundation (Saarf), has introduced a large number (55% more) of new households to the Television Audience Measurement Survey (TAMS) panel as... Read more
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