It’s a wrap: Everything media research discussed at this year’s #PAMRO2019 conference
A recap and summary of the key insights, lessons and takeaways from the speakers on the first day of this ...
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Tag: television audience measurement
BRC TAMS panel in fine fettle
Overall it is clear that the BRC TAM panel is in fine fettle. Given the hiatus in leadership at the ...
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Moving forward: ES expands SA’s audience universe
The world of South African audience measurement has been moved significantly forward. It is time for us, the users of ...
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A reassuring report on television audience measurement
I was invited by Clare O’Neil of the Broadcast Research Council (BRC) to attend the presentation of the results ...
Read moreTelevision audience panel expands leading to ratings stability
Nielsen, with the South African Audience Research Foundation (Saarf), has introduced a large number (55% more) of new households to ...
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