Mass vs niche marketing to Gen Z
When discussing Gen Z, it’s easy to get caught up in the discussion around mass versus niche targeting. As a ...
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Tag: The Media Online
Media Moves: Cape Town Film Permit Office records increase for winter months, Rogerwilco announces new hires
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Film permit ...
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READ l The Media magazine’s agency issue
I write this note after watching President Cyril Ramaphosa being inaugurated for a second term. All the stress, uncertainty and ...
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Awards Wrap: V&A Waterfront launches Neighbourhood Awards, winners in SA’s Product of the Year Awards, IAB Bookmarks tickets on sale
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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Media Moves: Tobie Badenhorst to head up Primedia Sport, Kea Zawadi presents Algoa FM Top 30, SAMRO increases its radio and general royalty distribution
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Primedia hires ...
Read moreDetailsMedia Moves: Vodacom back with Ogilvy, Dominic Anschutz joins Rogerwilco board, Cisco appoints PR agency, Hook, Line & Sinker
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Ogilvy brings ...
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