Tech PR strategy is not about getting you into the news – it’s about making you the news
In the B2B technology sector, the old public relations playbook has become obsolete. The days of measuring success by the ...
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Tag: thought leaders
How research thought-leaders power brands
SME South Africa, author of the highly quoted SME Landscape Report, is familiar with the benefits of sharing industry research. ...
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Significant challenges, but here’s to another year in the media
With the working year drawing to a close, and a well deserved break in sight, we wish our readers, advertisers ...
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The Metaverse, a marketing mystery
It’s clear that the Metaverse will play a huge role in the future of business, and marketers shouldn’t wait too ...
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Content is King and Context is Queen and together they rule the PR castle
The establishment of digital public relations has significantly elevated the importance of content in the PR model.
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Technology trends: Mobile a high priority
Salesforce has released its Enterprise Technology Trends report that provides insight from +100 IT leaders.
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