Tag: traditional media

Nielsen’s Digital Consumer Survey, which was conducted for the first time in South Africa this year, emphasises the need to ...

Measurement, return on investment, and cross-media buys are what drives the market today. Radio ads are being sold differently to ...

So much of what is happening in SA feels the same as a frog in a pot, with the temperature ...

Three digital media experts give their opinions on what’s on the radar for digital in 2017. There is a new sheriff ...

Newly appointed editor in chief of City Press, Mondli Makhanya, was previously the paper’s editor at large and has been ...

The business model used by traditional media practitioners on digital platforms is fatally flawed. In the debate about future of ...