The secret of radio’s success: Its old strengths remain, but it evolves with the times
Measurement, return on investment, and cross-media buys are what drives the market today. Radio ads are being sold differently to ...
Read moreDetails
Tag: traditional media
The frog in the pot: Will SA’s media agencies end up boiled, not knowing what hit them?
So much of what is happening in SA feels the same as a frog in a pot, with the temperature ...
Read moreDetails
‘Real’ content is the right way to go, as is growing next gen digital natives
Three digital media experts give their opinions on what’s on the radar for digital in 2017. There is a new sheriff ...
Read moreDetails
Yesterday, Today, SUNDAY! Makhanya on the news
Newly appointed editor in chief of City Press, Mondli Makhanya, was previously the paper’s editor at large and has been ...
Read moreDetails
Traditional media is lost on a digital sea
The business model used by traditional media practitioners on digital platforms is fatally flawed. In the debate about future of ...
Read moreDetails
Four reasons why listicles and clickbait are killing real journalism
In July 2016, the Croydon Advertiser – a 123-year-old newspaper – published two lookalike stories on facing pages. Headlined '13 ...
Read moreDetails
