Top social media trends to watch in 2025
Social media helps to shape how we connect, and how we create and consume content. Ongoing shifts in the digital ...
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Tag: trends
Six trends shaping digital out-of-home advertising in 2025
With programmatic advancements and an increasing focus on omnichannel campaigns, the digital out-of-home (DOOH) industry is rapidly evolving. These six ...
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It’s hotting up: 2025 streaming trends
The latest report from global analyst and advisory firm Omdia has set the internet ablaze with its 2025 Trends to ...
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Making the OOH case for Cape Town
It’s no secret that Gauteng currently devours the bulk of the out of home (OOH) and digital out of home ...
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The Day of the Podcast: Pod Two
Last year, for Podcast Day, I wrote an article (ref 1) discussing the slow uptake of podcasts in South Africa, ...
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Choosing an agency: List, refine, meet and…pitch
The AGENCY SCOPE market trends around agency selection for 2023/2024 vary marginally from the previous study in 2021 across the ...
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