Turning stories into sales with customer generated content
As South Africans, having stories woven into the fabric of everyday life is an age-old tradition. For generations, communities have ...
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Tag: UGC
Why does the creator economy feel so familiar?
What exactly is the creator economy, and why is it important? The creator economy is a relatively recent term applied ...
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Relief from curated content
User generated content (UGC) has enormous marketing potential for your brand. Here’s how to lean into this resource as an ...
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Ukraine: how social media images from the ground could be affecting our response to the war
Soon after Russia’s invasion of Ukraine, commentators began calling this conflict the first “TikTok war” because of the degree to ...
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Post about it!
I recently went for brunch at a cute new spot with a group of friends, and as foodies, we wanted ...
Read moreUser-generated content: Yes/No?
Well-known examples of user-generated content are consumer reviews and influencer marketing.
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