Television: Tried, tested and tenacious
The new approach to TV planning is to look at video communication, and not just linear TV. A ‘video plan’ ...
Read moreDetails
Tag: video
SABC admits its shortcomings, launches commission of inquiry into newsroom interference
The SABC has set up two commissions of inquiry to “cleanse the organisation” of two major issues, potential newsroom interference ...
Read moreDetails
How to be great at Facebook marketing
The new algorithm has been called Facebook Zero, basically because if brand posts don’t meet the ‘meaningful’ mark, you can ...
Read moreDetails
Obamas to ‘cultivate and curate’ talented and creative voices on Netflix in new deal
Barack and Michelle Obama have just signed a partnership deal with Netflix. Reaction has been mixed, with conservatives launching a ...
Read moreDetails
Great opportunities for digital ROI, but too many metrics an issue (with videos)
With media budgets for brands continuing to shrink, agencies are having to be smart about spending, to maximise ROI for ...
Read moreDetails
Media agency Mindshare SA calls for stricter metrics for digital viewability
Mindshare SA’s interim CEO, Zia Namooya, is looking for players in the country’s digital sphere to improve the viewability game.
Read moreDetails
