Tag: viewability

Mindshare SA’s interim CEO, Zia Namooya, is looking for players in the country’s digital sphere to improve the viewability game.

South African programmatic advertising has grown at a rapid pace, both in terms of audience and revenue. Now, it’s around ...

The operating nature of digital media ad serving makes ad viewability a reality in digital media, and the industry should ...

The mobile gaming app market is bigger than many people would think, and its innovative advertising options should be noted.

Global media company, GroupM, has published a report on digital advertising around the world. Interaction 2016 covers consumer behaviour, technology ...