The World Federation of Advertisers says ad fraud will cost advertisers $50 billion a year by 2025. As global brands increase their investment in media, questions around media industry trans... Read more
Anzu.io has announced a new partnership with Digiseg, which will bring precise, cookie-free data to in-game advertisers, enhancing the value of their digital campaigns. Read more
The OMC has introduced a formula to calculate the viewability of digital ads to supply advertisers with realistic reach and frequency figures for DOOH. Read more
The Interactive Advertising Bureau of South Africa has released it’s anticipated white paper on viewability, a key issue affecting digital advertising. Read more
The State of Video authors predict that the video marketplace will reconfigure itself from serving a few hundred large advertisers to a few million small ones. Read more
One of the biggest challenges to mobile advertising is the universal lack of standard/agreed definitions around mobile ‘viewability'. South African agencies and publishers weigh in. Read more
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