The OMC has introduced a formula to calculate the viewability of digital ads to supply advertisers with realistic reach and frequency figures for DOOH. Read more
The Interactive Advertising Bureau of South Africa has released it’s anticipated white paper on viewability, a key issue affecting digital advertising. Read more
The State of Video authors predict that the video marketplace will reconfigure itself from serving a few hundred large advertisers to a few million small ones. Read more
One of the biggest challenges to mobile advertising is the universal lack of standard/agreed definitions around mobile ‘viewability'. South African agencies and publishers weigh in. Read more
Two days spent at the world’s largest conference on programmatic advertising gave fascinating insights into how US online publishers are utilising data and selling inventory programmatically... Read more
The Mobile Marketing Association has released a white paper addressing the most prominent problems facing agencies, publishers and brands today: brand safety, ad fraud and viewability. Read more
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