Tag: viewability

The Interactive Advertising Bureau of South Africa has released it’s anticipated white paper on viewability, a key issue affecting digital ...

The State of Video authors predict that the video marketplace will reconfigure itself from serving a few hundred large advertisers ...

One of the biggest challenges to mobile advertising is the universal lack of standard/agreed definitions around mobile ‘viewability'. South African ...

Two days spent at the world’s largest conference on programmatic advertising gave fascinating insights into how US online publishers are ...

The Mobile Marketing Association has released a white paper addressing the most prominent problems facing agencies, publishers and brands today: ...

Viewability is the number one concern facing digital advertising... and the reason why South African agencies and publishers should get ...