Both streaming and live-streaming are regular additional arrows in the quiver of media platforms that need to be used to engage with an ever-changing consumer. Read more
Despite all the setbacks in 2020 for TV planners, those clients with a high portion of their media spend allocated to television had a good year overall. Read more
In South Africa much the same pattern emerges with viewership of most genres on DStv showing significantly increased viewership week on week, even before the start of Lockdown2020. Read more
The MediaShop’s Belinda Kayton says that it seems we find a way to watch the box no matter where we are or what time of year it is. And don’t be fooled by thinking that there... Read more