In The Hotseat with Mediamark’s Wayne Bischoff
Wayne Bischoff was recently named as the new CEO of Mediamark. He has nearly three decades of experience in the ...
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Tag: Wayne Bischoff
The secret of radio’s success: Its old strengths remain, but it evolves with the times
Measurement, return on investment, and cross-media buys are what drives the market today. Radio ads are being sold differently to ...
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AMASA is financially sustainable and has good leadership
The Advertising Media Association of South Africa (AMASA) is an industry body dedicated to education in the industry. Just like ...
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Briefly: Amasa lands Nedbank as client for upcoming workshop
The 2016 AMASA Workshop, taking place at Riverstone Lodge from the 18 - 21 February 2016, has now confirmed Nedbank as ...
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‘Breathtaking’ Coke rainbow campaign takes top honours at Amasa Awards
The inaugural Advertising and Media Association of South Africa (Amasa) awards took place on Thursday with The MediaShop taking home ...
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Guide to online advertising
If you still refer to the ‘online medium’ as new media, you may be too old for this industry. The ...
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