Time for Africa’s creators to cash in on $17.8 billion
The African creator economy is thriving, growing at a rate of 28.5% per year and set to reach $17.8 billion ...
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Tag: Webfluential
Creators aren’t just influencers, they’re entrepreneurs
"That’s not a real job.” A father tells his daughter as she shares her dream of becoming a full-time content ...
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Media Moves: Webfluential launches evolved platform to empower Africa’s creator economy, 5 Drive gets high, Financial Narrative launches International Agency Network
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Webfluential launches ...
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Creators are the new media titans
As traditional media struggles to keep pace, a new era of direct-to-audience content is redefining the landscape. The downfall of ...
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The influencer impact
The global influencer marketing industry is set to grow to an astonishing $22.2 billion by 2025. If anyone ever doubted ...
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The human ‘X-factor’ in AI-driven marketing
A few years ago, as whispers of artificial intelligence (AI) began permeating the marketing sector, there was a palpable buzz. ...
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