South African marketers reject the brand-versus-performance divide
A new study of senior South African marketers has found that the long-running debate over whether marketing budgets should favour ...
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Tag: white paper
Marketing with machines: ACA issues white paper on AI
The Association for Communication and Advertising (ACA) (ACA) has issued Marketing with Machines, a white paper mapping AI’s opportunities and ...
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Urgent need to scale up digital literacy
South Africa has made significant progress in expanding internet access, but must move with greater urgency to ensure that connectivity ...
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What has, and hasn’t, changed since the pandemic
As businesses prepare to weather potential stormy economic conditions as a result of geopolitical and global economic trade uncertainty they ...
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Social media in the crossfire
Our lives are digital. From working and reading blogs, like this one, to bank transactions and social interactions, so many ...
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IAB SA’s influencer white paper offers best practice guide
The IAB South Africa has released Best Practices for Influencer Marketing in South Africa, a new white paper by the ...
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