The mind-state holding South Africans together
BrandMapp 2025 data suggests South Africans have more shared interests and values than differences across race, age, gender, religion and ...
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Tag: WhyFive Insights
South Africa’s consumer class is back on the road
Even as spiking petrol and diesel prices are squeezing South African wallets tighter than the backlog of oil tankers trying ...
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How are South African consumers feeling at the end of a lo-ong year?
As retailers in South Africa prepare for what they hope will be an end-of-year boom, it’s worth asking the question: ...
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Who’s lighting a fire on Heritage Day?
With the arrival of democracy in South Africa, Heritage Day replaced Shaka Day with the intention of creating a moment ...
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For South Africans, cinema still holds extraordinary allure
Asked about their favourite interests and pastimes, the South African consumer class ranks movies at number three in their top ...
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Five things you might not know about SA’s youth consumer class
Young South Africans between 18 and 37 years, internet-connected and living in households with incomes of R10k+ a month, now ...
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