Strategies to maximise return on ad spend this retail season
South Africa’s year-end retail season has officially kicked off, and with Black Friday, the December holidays, and Back to School ...
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Tag: Woolworths
A brave new era: Unleashing the power of sustainable marketing
Ninety percent of marketers agree that sustainability agendas must be more ambitious, and 94% concede that they need to act ...
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MTN and Vodacom top SA’s most valuable brands
MTN has maintained its position as the most valuable South African brand, despite experiencing an 8% decrease in brand value ...
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Empowering brands with meaningful community connections
Despite the seemingly odd pairing of insurance and clothing, Old Mutual and Woolworths are two of South Africa's most trusted ...
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Kantar BrandZ Top 30 Most Valuable South African brands worth $31.6 billion
While the overall value of the Top 30 declined by $3.3 billion (-9%) versus last year, against a backdrop of ...
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African brand values achieve growth by leveraging digital transformation
MTN (brand value up 49% to US$4.0 billion) has retained the number one place on the ranking of the most ...
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