Bayer names MediaCom as global media agency
WPP's MediaCom has won the global Bayer account, taking over as its full-service media agency following a competitive process.
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Tag: WPP
Ad Forum Global Summit report: ‘Intersection’ is where magic lies
The Ad Forum Global Summit was about the business of advertising. This report looks at key highlights from global agency ...
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WATCH: WPP CEO Mark Read paints a rosy picture for OOH post-pandemic
Mark Read, chief executive officer of WPP, the world’s largest advertising company, has given a fascinating insight into how WPP ...
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Anzu.io scores $9 million in new funding, including from WPP
Anzu, the global advertising platform dedicated to gaming, has announced $9 million in new funding, including from WPP and the ...
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Partnership between Anzu.io and Digiseg brings cookie-less consumer data to in-game advertising
Anzu.io has announced a new partnership with Digiseg, which will bring precise, cookie-free data to in-game advertisers, enhancing the value ...
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BrandZ: TV advertising still dominates SA’s ad budgets, but multi-channel campaigns work best
Television advertising still dominates South Africa's ad budgets and can, on average, reach 78% of the population.
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