A reader of TheMediaOnline spotted an interesting ‘election’ poster campaign around Cape Town. Which is unusual because the creative quality of posters for this year’s municipal elections hasn’t been inspiring. But of course, it wasn’t a political party created this rather clever marketing idea; it was an online retailer.
You would be forgiven for thinking that IFP stands for Inkhatha Freedom Party; that the ANC’s campaign promise is A better life for all or that or that the DA’s is We deliver for all. It’s difficult not to. In a drive to come out tops at the ballot boxes, the campaigning efforts of political parties go into overdrive.
The 2011 Municipal Elections are no exception as political leaders plaster their faces onto everything from streetpoles to waste collection vehicles. I kid you not. I spotted Helen Zille’s face on a garbage truck out Simon’s Town way the other day.
According to kalahari.net, South Africa’s largest online retailer, IFP indeed stands for Internet shopping For the People as it promises to deliver for free for orders of R250 or more. So, klickela kalahari.net or a better present for all.
I’m loving this tongue-in-cheek marketing drive from kalahari.net.