Is digital really the future of everything? Do you agree that women’s influence on brand choice is increasing? Do you feel that a campaign is nothing without social media? Do you ever wonder what makes some agencies and their brands so successful
The Smartest Event is taking place on 29 November at the Wanderers Club in Johannesburg, and will see the launch of the sixth edition of the Future Group’s brand communication review, The Annual. The marketing master class will tackle two main trends: Women control the TV remote and now they own the brand and Digital – is it really the future of advertising, the brand and the universe? Andy Rice heads up this debate.
Jeremy Maggs will follow with a discussion on just how powerful digital is. With the growing trend for brands to want to be seen in the social media space and communicate with consumers in the interactive digital space, so comes the need to understand the space beyond this need.
Wrapping up the morning will be the announcement of the fourth Agencies’ Agency Award winner, following in the footsteps of DDB SA, Ogilvy Johannesburg and King James. The winner will debate with Maggs, Rice and two of their top clients about sustaining an effective client/agency relationship.
Digital – is it really the future of advertising, the brand and the universe?
Justin Spratt, CEO of Quirk; Musa Kalenga, Head: Digital Marketing – Group Marketing; Mike Stopforth, CEO of Cerebra; Adrian Hewlett, CEO of Machine and Habari Group; Nikki Cockcroft, Head of Online at Woolworths Online; and Bernice Samuels, Chief Marketing Officer at FNB are our six carefully chosen, high-level panellists tasked with delivering key insights into and hard-hitting debate around the power of digital.