Media Xpress has secured in excess of R1-million in media discounts for Primedia Lifestyle Group’s clients over the past financial year. “We are very proud that Media Xpress has been able to negotiate broad scale media discounts, across a variety of media platforms for our clients,” says Primedia Lifestyle Group’s Managing Director Doug Mayne.
He explains that Media Xpress’ clients consist of over 40 shopping centres across the country. “Many individual shopping centres don’t have large scale advertising budgets, which results in media owners offering them small, if any, media discounts when it comes to advertising. We are able to add value as we commit a much larger annual budget on behalf of all of our clients, resulting in much bigger discounts, which are then passed back to our clients as part of our added value service to them,” says Mayne.
“It’s a win-win situation for all because the media owners benefit from having a secured contract for a certain period of time, and our clients benefit from much better advertising rates due to the bulk volumes that Media Xpress books and the discounts we receive as a result,” he says