Ryan Gandalf van Jaarsveld
When it comes to mobile, Ryan Gandalf van Jaarsveld’s got the passion, the drive and years of experience in the industry under his belt. He cut his teeth in companies like Wizzit bank (SA’s first mobile bank), and Cellsmart, before venturing out on his own, snatching up clients like Channel Life. Three years later after launching a company called MobiMedia and seeing the potential of mobile, Ryan decided to launch the mobile-only ad agency, 7Dffrnt Knds of Smke with creative, Neil Clarence. He knew the potential – now he had to show the world what could happen when technical know-how met with creative genius. And with clients like Cell C and Tropika, amongst others, he’d done just that.
Ryan Gandalf van Jaarsveld's Recent Articles
Engaging the senses in video mode
1 March 2012 - MobileIn part four of his series - Five steps to achieving viral reach on mobile - Ryan Gandalf van Jaarsveld says video is vital, vital enough to make "keyboard cat fall ...
Don’t play it safe!
9 February 2012 - Digital MediaWhen we receive a brief and the client wants to achieve viral reach, we know that the one sure way to tell if we are doing our job is if ...
Five steps to viral reach: cater for as many consumers as possible
19 December 2011 - MobileWhat is viral reach? I see viral reach as a piece of content that’s passed on from one person to the next because they see some kind of value in ...
Step one to achieving mobile viral reach: merge right & left thinking
5 December 2011 - MobileI remember three years ago standing in my lounge chatting to a friend of mine who works at an advertising agency. She was telling me about how they build brands ...
