Advertising
Do you suffer from Over Reaction Syndrome (ORS)?
26 April 2012 - AdvertisingAre you an Overreaction Syndrome sufferer? Client service can be a difficult business, but it can be even harder if you overreact to everything that ...
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Don’t penalise agencies mastering integration urges Warsop
25 April 2012 - AdvertisingJupiter Drawing Room boss, Graham Warsop, has urged AdReview editor Tony Koenderman to review his approach to listing and awarding specialist disciplines ahead of the ...
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New global positioning for ZenithOptimedia Group
24 April 2012 - AdvertisingZenithOptimedia Group has launched a new global strategic positioning, ‘Live ROI’. It will also unveil a comprehensive global rebrand across all the Group’s companies including ...
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Key to web advertising’s future: comparability to TV ads
23 April 2012 - AdvertisingTV advertising is not going away, and much of the future success of web and digital advertising will be determined in large part by its ...
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BMW M5 television commercial is an interactive first for PVR viewers
23 April 2012 - AdvertisingAd agency Ireland Davenport were asked to create a commercial as progressive and advanced as the new BMW M5. How did they do it? Using ...
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Do you miss things? Nando’s don’t!
20 April 2012 - AdvertisingNando’s have done it again. Their latest ad is a stunning spoof of the Sanlam Ben Kingsley epic. Read on...Do you miss things? Overlook things ...
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The health revolution of the ‘prosumers’
19 April 2012 - AdvertisingResearch conducted on new realities in health and wellness by Euro RSCG Worldwide, an integrated marketing communications agency, shows there is a revolution in consumers’ ...
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Young men living the good life
18 April 2012 - AdvertisingUrban workingmen of today have a new image. They enjoy the simple things in life. They believe in work/play/life balance. Health is important to them. ...
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A rose by any other name
18 April 2012 - AdvertisingLike many organisations, the Marketing Association of South Africa (MASA) hasn’t had much impact. Its CEO, Sarel du Plessis explains that he intends changing that. MASA ...
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Old ‘farts’ launch new ad agency with youngsters
17 April 2012 - AdvertisingAnother new advertising agency in Cape Town? Enough already! Or not? Those were Gary Leih's thoughts when he and his two co-founders decided to launch ...
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