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    The truth is that Caxton are in a desperate situation here. Their entire business model and future business success is hugely threatened by Shopper’s Friend. If Shopper’s Friend succeeds (which I am sure it will), Caxton will, in my view, be in very deep trouble as a company. The comments coming out of Caxton need to be seen in this light. It is a most fascinating contest, and maybe one that will be used in Business Schools in the near future.

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