Briefly… Mining Weekly launches international edition for iPad; McDonald’s™ gets sweet on minicabs; FAIRLADY gets fabulous at the inaugural Best of Beauty Awards; Could you work with Kevin Spacey in Jameson First Shot? International judges for The Bookmarks: SARIE reader cover girl announce
Mining Weekly launches international edition for iPad
South Africa-based print and online publisher Creamer Media has launched a new international edition of Mining Weekly for the iPad.
Creamer Media CEO Kenneth Creamer says the international edition consists of a weekly roundup of the most newsworthy articles published on miningweekly.com.
“Over the past two years we have published separate email editions of miningweekly.com for three regions, namely for the Americas, Australasia and Africa and Europe,” says Creamer. “The new international edition packages the top mining and related stories from each of these regions into one edition.”
“It will appear in a magazine-type format and the dedicated online reporters in Johannesburg, Perth and Toronto will hand-pick the week’s most important news items from each region for inclusion.
“Millions of people across the world are now using the iPad to get their news…the miningweekly.com international edition for iPad takes cognizance of this trend and allows us to reach a far-reaching global audience in a very efficient manner. In time we will expand this content offering to other tablet devices.”
The weekly editions can be downloaded from within the Mining Weekly International application that is freely available in the Apple iTunes store.
McDonald’s™ gets sweet on minicabs
Road users in Johannesburg, Durban and Cape Town may have spotted some delicious dessert offerings travelling alongside them in the traffic in recent weeks. That’s because McDonald’s has once again opted to utilise branded Mini Cabs as its preferred outdoor advertising medium to showcase its current dessert offerings.
Having started with Graffiti’s transit media advertising offering two years ago, McDonald’s first used branded Taxi Tops to launch its 24/7 restaurant offering. The fast food giant rapidly became a fan of the medium and extended their 24/7 campaign to include 20 fully-branded Mini Cabs.
This summer, McDonald’s™ will be giving road-users with a sweet tooth something to yearn for, with 35 branded Mini Cabs emblazoned with its five mouth-watering dessert offerings. McDonald’s™ Marketing Director, Daniel Padiachy explains the rationale behind the Mini Cab advertising. “The Summer Desserts campaign is in keeping with the seasonality of our advertising building up to the festive season. To date the Mini Cabs have proven to be an extremely impactful and cost-effective method of getting our advertising out to the public, so we didn’t think twice of using the medium for this new campaign.”
FAIRLADY gets fabulous at the inaugural Best of Beauty Awards
The who’s who of the beauty industry rubbed (well-moisturised) shoulders at the Oscars of the beauty awards, FAIRLADY’s Best Of Beauty.
Idols favourite Randall Abrahams joined the judging panel of FAIRLADY editors Suzy Brokensha, Candice Lee-Kannemeyer (beauty) and Chu (fashion). Prizes were awarded to the best of both local and international beauty products, under the beautiful watch of emcee Jo-Ann Strauss.
According to Kannemeyer, the FAIRLADY Best of Beauty Awards have evolved from playing a role in a reader-reviewed selection of consumer and beauty products with only one winner, to the current grander stand-alone format, which features a variety of categories and winners. The 380 entries in this year’s Best of Beauty were tested by a panel of experts — from dermatologists to hair stylists, as well as, of course, FAIRLADY editors.
“FAIRLADY has always been a trusted test house for our readers, and we are really proud to have hand-selected and tested this incredible range of beauty products, which clearly show that Beauty should stand on its own,” said Editor Suzy Brokensha. “The time had come for a more formal recognition of these brands, and what better way is there of celebrating them than at an awards ceremony!” she added.
According to Kannemeyer all products were judged on their efficacy, communication, innovation, texture and smell.
Ponds Flawless Radiance Range (Bargain)
Esteé Lauder DayWear Plus Multi Protection Anti-Oxidant Crème SPF 15 (Luxury)
Mineral Line Body Butter (Bargain)
AHAVA Mineral Botanic Velvet Cream Wash Hibiscus & Fig (Luxury)
Smashbox Soft Lights Bronzer in Baked Starburst (Bargain)
Guerlain Rouge Automatique lipstick (Luxury)
Babyliss Pro 2200 Hairdryer with Diffuser
Hands & Feet
Africology Pedi-Scrub (Bargain)
L’Occitane Shea Butter Hand Cream (Luxury)
Tresemme Nourishing Moisture Shampoo (Naturals Range) (Bargain)
Phillip Kingsley Moisture Extreme Shampoo & Conditioner (Luxury)
Hermes Un Jardin Sur Le Toit
Nivea for Men Moisturising Body Lotion (Bargain)
Clarins Men Moisture Balm (Luxury)
NIVEA Visage Q10 Anti-Wrinkle Cleansing Lotion (Bargain)
Lancôme Multiple Lift Ultimate Rejuvenating Eye Duo (Luxury)
Eucerin Extra Light Sun Lotion SPF 50
Could you work with Kevin Spacey in Jameson First Shot?
Talent is the order of the day when it comes to the short film competition Jameson First Shot. For one creative scriptwriter/director from South Africa, they will have the opportunity to work with highly acclaimed actor, Kevin Spacey, and his company, Trigger Street Productions.
When asked about the initiative Kevin Spacey commented, “I want to give talented people out there a shot at reaching their goals for the first time. Jack Lemmon once said to me – ‘If you’re doing well, send the elevator back down’. I’ve done incredibly well and it’s because the material I found early in my career was from first-time writers, first-time directors, first-time playwrights.”
Designed to discover talented screenwriters and directors from Russia, South Africa and the USA, Jameson First Shot comes with an incredible prize where one winner from each country will have their script made into a short film by Trigger Street Productions, starring Kevin Spacey.
“The final three films will be voted on by the public to decide the overall winner of the Jameson First Shot competition. We would like to see a South African win this overall prize, so entries are critical,” says Seth Pereira, Marketing Manager for Jameson South Africa.
Talented South African film-makers looking for their big break are invited to submit a script up to seven pages long on to www.jamesonfirstshot.com.
Inspired by the theme of a legendary, humorous or very tall tale, the shortlist will be judged by an expert team including Kevin Spacey and Dana Brunetti, President of Trigger Street Productions.
International judges confirmed for 2011 Bookmarks
The Bookmarks, South Africa’s foremost digital awards and an initiative of the Digital Media and Marketing Association (DMMA), have announced the two international judges who will lead the 2011 judging panel. They are Teresa Clarke from Africa.com and Antti Kupila, the Technical Director at Sid Lee in Amsterdam. The expertise of Clarke and Kupila will allow the panel to benchmark the Bookmarks entries against global excellence.
Clarke re-launched Africa.com in February 2010 after resigning from her position as a managingdirector in the investment banking division of Goldman Sachs & Co. Her goals for Africa.com are to change the way the world engages online with Africa and to be the platform for those changes.
As Technical Director, Kupila is the creative technologist who oversees all the technical aspects of the interactive projects at Sid Lee in Amsterdam. Sid Lee is a multidisciplinary agency with offices in Montreal, Amsterdam, Paris, Toronto and Austin. Kupila describes himself as a creative developer that works with all elements of design, technology and innovation.
SARIE’S cover girl competition winner graces November issue
Port Elizabeth beauty Alrie Velleman has been crowned the winner of SARIE magazine’s popular cover girl competition and she graces the November issue.
This 20 year old Bayside beauty was awarded this coveted title at a glamorous gala evening hosted by SARIE, in Pretoria last week. “We are very happy with the decision and believe our readers will agree. Alrie is a deserving winner. She has that something that makes you look twice and she truly encapsulates the essence of a SARIE cover-girl,” says Michélle van Breda, SARIE’S editor.
Alrie is an all natural girl-next-door beauty and she is as comfortable on the farm as she is in front of the camera and it is precisely this unpretentious personality trait that proved to be the key to her success and ensured she stood out above the almost 3 000 other entrants.
“I am absolutely overwhelmed by the feeling; it has not really sunk in yet. I feel so privileged and blessed to have won”, says Alrie. While her heart will remain true to PE, Alrie plans to travel and see the world. Her proud parents attended the glitzy gala event and are her biggest supporters…along with her Cheetahs rugby player boyfriend, Michael van Vuuren.
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