Brands form a very large part of our everyday lives, and tissues and loo paper are an absolute essential. And so it is that Twinsaver has been recognised as a leader in its category and its field by winning South Africa’s Product of the Year. Twinsaver was awarded the ‘Product of the year’ in the Toilet Paper category for its Luxury 2 Ply range, as well as the winner in the Facial Tissue category for its newly launched Stylepack.
The products were voted for in a survey of over 5 000 South African Consumers, the largest ever independent survey of its kind in South Africa.
“The ‘Product of the Year’ guides consumers to the best products in the category and rewards manufacturers for quality and innovation,” says Hugh Wilson, marketing manager for the Twinsaver brand.
“We are truly honoured that the South African public recognises us on two accounts as their favourite in the tissue category. We have a very consumer centric approach with the brand, and have over the period of 35 years aimed at creating a trustworthy and reliable brand. It is wonderful to see consumers buying into our brand promise, and recognise that we are delivering this to them.”
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