Sunday Times dishes out the 411 on da kewlest brnds n twn, dawg! *

Wot yung peeps tink bout brands 2day cn hlp make dem da shiz niz 2moro. ^**Simply put in the Queen’s English, and for those dialing for an appointment with their optometrist, what the youth think about brands today can help make or break it for those brands tomorrow.

For brands such as BlackBerry, Nike, FNB, BMW and Vodacom – all winners in their respective categories at the 2012 Sunday Times Generation Next Brand Survey Awards – following marketing and communications strategies rooted in the belief that today’s youth is tomorrow’s most influential consumer, the opening statement, however testing to read, couldn’t be more relevant.

In its eighth year, the 2012 Sunday Times Generation Next Brand Survey Awards, conducted by HDI Youth Marketeers, spanning 73 categories and voicing what the South African youth – aged between 8 and 22 – deem cool, saw SAA voted the Coolest Domestic Airline, Pick n Pay the Coolest Grocery Store, Cape Town the Coolest Local Holiday Destination, MySchool the Coolest Community Programme – a new category in the 2012 survey – and Engen the Coolest Petrol Station.

Not surprisingly, and for the second consecutive year, BlackBerry not only took home the Coolest Cell Phone Award and the Coolest Hi-Tech Gadget Award but also the Coolest Brand Overall Award. News that could potentially have a lot more people brushing up on their SMS speak!

Repeat winners in the brand categories include Spur (Coolest Eat Out Place), YOU (Coolest Magazine), Trace on DStv (Coolest TV Music Channel and Coolest TV Channel), 5FM (Coolest Radio Station), Protea Hotels (Coolest Hotel Group), BMW (Coolest Motor Vehicle), Nike (Coolest Sports Stor), Vodacom (Coolest Telecoms Provider), Apple (Coolest Computer Brand), KFC (Coolest Fast Food Place) and the University of Cape Town (Coolest University or College).

Repeat winners in the Coolest Local Sportsman and Coolest Local Sportswoman categories are Siphiwe Tshabalala and Natalie du Toit respectively.

Over 6,000 young South Africans¹ – from across seven provinces² – were polled on everything from the ‘coolest’ fast food outlets to cellular network providers, celebrities to fashion brands, banks to tertiary institutions.

The survey illustrates what the leaders, movers and shakers of tomorrow are responding to today, as well as measuring the effectiveness marketing and branding campaigns – either specifically or not specifically aimed at this particular target market – are being consumed and interpreted.

The 2012 Sunday Times Generation Next Brand Survey will be available as a supplement in the 3 June 2012 edition of the Sunday Times.

2012 Sunday Times Generation Next Brand Survey Results

	Coolest Brand Overall 2012
1	BlackBerry
2	BMW
3	Coca-Cola
4	Nike
5	Apple

	Q1 Coolest Bank	All Groups (%)
1	FNB	26.19
2	ABSA	24.36
3	Standard Bank	20.61
4	Nedbank	11.57
5	Capitec Bank	8.19

	Q2 Coolest Cell Phone	All Groups (%)
1	Blackberry	36.72
2	Nokia	22.40
3	Apple iPhone	20.31
4	Samsung	8.98
5	Sony Ericsson	4.57

	Q3 Coolest Fashion and/or Accessory Store	All Groups (%)
1	Nike	16.47
2	Mr Price	11.67
3	Identity	9.64
4	Edgars	8.64
5	Jay Jays	6.77

	Q4 Coolest Domestic Airline	All Groups (%)
1	SAA (South African Airways)	37.45
2	Mango	23.08
3	BA (British Airways)	18.43
4	Kulula.com	14.27
5	1 Time	6.43

	Q5 Coolest Toothpaste	All Groups (%)
1	Aquafresh	31.56
2	Colgate	19.06
3	Sensodyne	10.56
4	Mentadent P	9.67
5	Close-Up	6.26

	Q7 Coolest Fashion Brand	All Groups (%)
1	Guess	13.55
2	Nike	10.95
3	Adidas	9.54
4	Louis Vuitton	8.18
5	Gucci	7.58

	Q8 Coolest Hotel Group	All Groups (%)
1	Protea Hotels	18.87
2	Southern Sun	14.94
3	Hilton Hotels	14.08
4	Sun International	13.11
5	Royal Hotels	11.60

	Q9 Coolest Brand Slogan	All Groups (%)
1	Just Do It (Nike)	17.38
2	Gives you wings (Red Bull)	10.40
3	Impossible is Nothing (adidas)	9.94
4	I’m lovin’ it (McDonald’s)	9.79
5	Join the Evolution (MXit)	8.77

	Q10 Coolest Shopping Mall	All Groups (%)
1	Sandton City	11.95
2	Canal Walk	7.53
3	Gateway Theatre of Shopping	7.17
4	V&A Waterfront	7.10
5	Maponya Mall	6.77

	Q11 Coolest Job	All Groups (%)
1	CEO (The Boss)	15.29
2	Doctor	6.86
3	Own Business (Entrepreneur)	6.69
4	DJ (Club or Radio)	6.45
5	Lawyer	6.10

	Q12 Coolest Corporate Citizen	All Groups (%)
1	BMW	9.35
2	Coca-Cola	9.21
3	DStv	8.69
4	Woolworths	7.45
5	McDonald’s	6.18

	Q13 Coolest Alternative Fashion Brand	All Groups (%)
1	Uzzi	13.53
2	Carvela	10.09
3	Polo	8.01
4	Jeep	7.91
5	Calvin Klein	6.10

	Q14 Coolest Telecoms Provider	All Groups (%)
1	Vodacom	30.65
2	MTN	28.30
3	Cell C	18.90
4	8.ta	8.12
5	Virgin Mobile	7.09

	Q15 Coolest Ultra Luxury Motor Vehicle	All Groups (%)
1	Lamborghini	19.93
2	Ferrari	16.50
3	Bugatti	14.69
4	Aston Martin	12.77
5	Rolls-Royce	10.33

	Q16 Coolest Motor Vehicle	All Groups (%)
1	BMW	20.30
2	Mercedes-Benz	15.10
3	Audi	12.26
4	Range Rover	8.64
5	Hummer	6.58

	Q17 Coolest Local Holiday Destination	All Groups (%)
1	Cape Town	19.90
2	Sun City	19.73
3	Durban	16.25
4	Johannesburg	7.05
5	Kruger National Park	6.85

	Q18 Coolest Local Fun Destination	All Groups (%)
1	Sun City	19.72
2	Gold Reef City	17.81
3	uShaka Marine World	14.54
4	Carnival City	7.36
5	Montecasino	6.84

	Q19 Coolest Petrol Station	All Groups (%)
1	Engen	25.96
2	Shell	18.25
3	BP	17.13
4	Caltex	13.20
5	Total	13.05

	Q20 Coolest Sports Store	All Groups (%)
1	Nike	18.33
2	adidas	15.20
3	Sportscene	12.99
4	Totalsports	12.25
5	Puma	11.08

	Q21 Coolest Hi-Tech Gadget	All Groups (%)
1	Blackberry	12.58
2	Laptop	12.14
3	Playstation 3	11.71
4	iPad (Tablet)	11.01
5	iPod	8.61

	Q22 Coolest Computer Brand	All Groups (%)
1	Apple	19.86
2	Samsung	14.73
3	Sony	13.59
4	HP	10.87
5	LG	10.46

	Q23 Coolest Weekly Newspaper	All Groups (%)
1	Sunday Times	27.88
2	Sunday Sun	18.17
3	City Press	16.76
4	Soccer Laduma	10.51
5	Cape Argus	7.14

	Q25 Coolest Daily Newspaper	All Groups (%)
1	Daily Sun	21.31
2	The Star	12.10
3	Daily News	11.59
4	The Times	11.40
5	Sowetan	9.48

	Q26 Coolest TV Channel	All Groups (%)
1	Trace (DStv 325)	10.18
2	Disney Channel (DStv 303)	10.15
3	VUZU (DStv 123)	7.73
4	M-Net (DStv 101)	7.22
5	Supersport Channel (DStv 201-208)	7.12

	Q27 Coolest Current TV Programme	All Groups (%)
1	Dragon Ball Z	11.17
2	Generations	9.39
3	Rhythm City	7.85
4	Vampire Diaries	5.46
5	Top Gear	4.94

	Q28 Coolest TV Music Channel	All Groups (%)
1	Trace (DStv 325)	29.04
2	Channel O (DStv 320)	19.54
3	MTV Base (DStv 322)	17.15
4	MTV (DStv 321)	13.52
5	Afro Music (DStv 326)	5.86

	Q29 Coolest Community Programme (NEW!)	All Groups (%)
1	MySchool (Woolworths)	13.20
2	Soul Buddyz Clubs	13.14
3	Add Hope (KFC)	11.64
4	Pick n Pay School Club	11.34
5	M-Net Cares	10.11

	Q30 Coolest Cartoon Show	All Groups (%)
1	Dragon Ball Z	13.42
2	Spongebob SquarePants	8.45
3	Phineas & Ferb	8.41
4	The Boondocks	8.16
5	The Simpsons	7.13

	Q31 Coolest TV Soap	All Groups (%)
1	Generations	22.14
2	Rhythm City	18.96
3	7de Laan	12.09
4	Isidingo	9.77
5	Muvhango	9.05

	Q32 Coolest TV Kids Block	All Groups (%)
1	Disney (DStv 303)	21.55
2	Disney XD (DStv 304)	18.48
3	Cartoon Network (DStv 301)	16.45
4	Nickelodeon (DStv 305)	11.46
5	YO-Tv	8.63

	Q33 Coolest Reality TV Show	All Groups (%)
1	So You Think You Can Dance	10.49
2	SA’s Got Talent	9.98
3	Idols	9.01
4	Fear Factor (International)	8.80
5	Wipeout	7.66

	Q34 Coolest Music Retailer Online/Physical Store	All Groups (%)
1	Musica	20.89
2	ToxicWap	13.51
3	iTunes	11.93
4	Look & Listen	11.90
5	Nokia Music Store	10.42

	Q35 Coolest Radio Station	All Groups (%)
1	5FM	21.23
2	Metro FM	15.40
3	YFM	8.65
4	94.7 Highveld Stereo	8.28
5	Ukhozi FM	5.64

	Q36 Coolest Magazine	Male (%)
1	Top Gear	15.80
2	Car	10.10
3	YOU	9.95
4	Speed & Sound	6.66
5	Move	6.57

	Q36 Coolest Magazine	Female (%)
1	YOU	12.16
2	Drum	8.76
3	True Love	8.68
4	Seventeen	8.18
5	Move	7.70

	Q37 Coolest Breakfast Cereal	All Groups (%)
1	Kellogg’s Coco Pops	13.67
2	Kellogg’s Corn Flakes	12.17
3	Jungle Oats	10.47
4	Nestlé Milo	9.49
5	Weet-bix	8.36

	Q38 Coolest International Celebrity	All Groups (%)
1	Lil Wayne	10.60
2	Nicki Minaj	9.07
3	Drake	7.17
4	Adele	6.73
5	Chris Brown	6.04

	Q39 Coolest Local Celebrity	All Groups (%)
1	Trevor Noah	11.52
2	Zahara	9.29
3	Big Nuz	9.15
4	DJ Cleo	7.68
5	AKA	6.86

	Q40 Coolest Grocery Store	All Groups (%)
1	Pick n Pay	25.87
2	Woolworths Food	19.19
3	Checkers	12.62
4	Spar	12.01
5	Shoprite	8.00

	Q41 Coolest Dairy Drink	All Groups (%)
1	Yogi Sip	21.64
2	UltraMel Custard	15.46
3	Nestlé Milo	13.59
4	Inkomazi	8.97
5	Nestlé Nesquick	8.28

	Q42 Coolest Fast Food Place	All Groups (%)
1	KFC	18.09
2	McDonald’s	17.66
3	Debonairs	14.35
4	Steers	10.79
5	Nando’s	9.62

	Q43 Coolest Eat Out Place	All Groups (%)
1	Spur	19.42
2	Steers	11.99
3	Nando’s	10.90
4	Wimpy	10.01
5	Mugg & Bean	9.37

	Q44 Coolest Energy Product	All Groups (%)
1	Red Bull	21.02
2	Energade	12.11
3	Monster Energy Drink	11.69
4	Powerade	9.65
5	Bar One	9.47

	Q45 Coolest Snack	All Groups (%)
1	Doritos	26.42
2	Simba Chips	19.66
3	Lay’s	14.71
4	Niknaks	8.35
5	Fritos	8.26

	Q46 Coolest Cold Drink	All Groups (%)
1	Coca-Cola	19.11
2	Appletiser	10.15
3	Fanta	8.73
4	Iron Brew	8.33
5	Liqui-Fruit	7.27

	Q47 Coolest Universities or College	All Groups (%)
1	University of Cape Town (UCT)	18.08
2	University of Johannesburg (UJ)	11.24
3	University of Witwatersrand (Wits)	9.42
4	Stellenbosch University	7.76
5	Rhodes University (RU)	7.58

	Q48 Coolest Sweet	All Groups (%)
1	Pin Pop	10.85
2	Jelly Tots	7.98
3	Astros	7.38
4	Smarties	6.63
5	Jelly Babies	6.52

	Q49 Coolest Chocolate	All Groups (%)
1	Ferrero Rocher	10.67
2	Kit Kat	10.02
3	Bar One	8.64
4	Lunch Bar	8.47
5	PS	6.74

	Q50 Coolest Coffee Shop	All Groups (%)
1	Mugg & Bean	22.86
2	Wimpy	17.12
3	McDonald’s McCafé	16.44
4	Nescafé	12.80
5	News Café	8.64

	Q51 Coolest Animated Brand or Entertainment Character	All Groups (%)
1	SpongeBob	15.39
2	Smurfs	10.18
3	Hello Kitty	9.28
4	Ben 10	8.76
5	Spiderman	6.05

	Q52 Coolest Yoghurt	All Groups (%)
1	NutriDay	20.72
2	Parmalat	18.63
3	Woolworths Yoghurt	13.10
4	Danone	11.91
5	Pick n Pay Yoghurt	9.68

	Q53 Coolest Fragrance	Male (%)
1	Hugo Boss	16.45
2	Guess	15.26
3	Dolce & Gabana (D&G)	10.24
4	Calvin Klein	9.92
5	Lacoste	9.63

	Q53 Coolest Fragrance	Female (%)
1	Guess	18.80
2	Dolce & Gabana (D&G)	15.17
3	DKNY	12.03
4	Chanel	11.24
5	Gucci	9.19

	Q54 Coolest Male Deodorant	All Groups (%)
1	AXE	16.94
2	Playboy	16.62
3	Hugo Boss	12.20
4	adidas	10.16
5	English Blazer	7.80

	Q55 Coolest Female Deodorant	All Groups (%)
1	Playgirl	11.87
2	Pink Happiness	11.67
3	Hoity Toity	9.24
4	Dove	8.06
5	adidas	8.03

	Q57 Coolest Feminine Hygiene Product	Female (%)
1	Always	26.45
2	Kotex	22.26
3	Li-Lets	11.85
4	Lifestyle	10.15
5	Stayfree	8.82

	Q59 Coolest Make-Up Brand	All Groups (%)
1	Avon	18.79
2	Yardley	9.16
3	Revlon	8.88
4	L’Oreal	8.47
5	Pond’s	7.85

	Q60 Coolest Social Networking Site & Website	All Groups (%)
1	Facebook	28.08
2	MXit	16.58
3	Google +	9.76
4	WhatsApp	8.20
5	Twitter	6.79

	Q61 Coolest Soap Bar	All Groups (%)
1	Lux	15.84
2	Protex	15.71
3	Dettol	15.22
4	Dove	12.32
5	Nivea	8.38

	Q62 Coolest Hair Care Product	All Groups (%)
1	Dark & Lovely	16.33
2	Sunsilk	10.78
3	TRESemme	8.31
4	Sof ‘n’ Free	7.59
5	Head & Shoulders	7.54

	Q64 Coolest Cell Phone Application	All Groups (%)
1	Facebook	20.13
2	Blackberry Messenger (BBM)	19.44
3	MXit	14.85
4	Google	8.79
5	WhatsApp	7.38

	Q65 Coolest Local Sportsman	All Groups (%)
1	Siphiwe Tshabalala	19.77
2	Itumeleng Khune	13.14
3	Bryan Habana	10.73
4	AB de Villiers	8.92
5	John Smit	7.46

	Q66 Coolest Local DJ (radio or club)	All Groups (%)
1	Black Coffee	12.18
2	DJ Fresh	10.67
3	DJ Kent	9.42
4	DJ Cleo	9.34
5	DJ Clock	8.76

	Q67 Coolest Local Sportswoman	All Groups (%)
1	Natalie du Toit	21.48
2	Caster Semenya	18.76
3	Roxy Louw	14.92
4	Amanda Dlamini	11.54
5	Penny Heyns	8.14

	Q68 Coolest Local Male Screen Star	All Groups (%)
1	Trevor Noah	19.59
2	Leon Schuster	12.56
3	DJ Sbu	11.97
4	Menzi Ngubane (Sibusiso, Generations)	9.67
5	Zola	6.41

	Q69 Coolest Local Female Screen Star	All Groups (%)
1	Charlize Theron	10.33
2	Sophie Ndaba (Queen, Generations)	9.65
3	Minnie Dlamini	8.56
4	Diaan Lawrenson (Paula, 7de Laan)	8.16
5	Terry Pheto	7.72

	Q70 Coolest Local Music Star (brand or person)	All Groups (%)
1	Liquideep	9.23
2	AKA	8.46
3	Zahara	8.37
4	DJ Cleo	8.23
5	Big Nuz	8.01

	Q71 Biggest Local Newsmaker (socialites, politicians)	All Groups (%)
1	Julius Malema	20.17
2	Jacob Zuma	16.74
3	Kenny Kunene	11.58
4	Helen Zille	8.41
5	Jub-Jub	7.46

	Q72 Coolest Local Comedian	All Groups (%)
1	Trevor Noah	29.14
2	Leon Schuster	19.41
3	David Kau	10.99
4	Loyiso Gola	9.71
5	Barry Hilton	4.89

	Q73 Coolest Skincare Product	All Groups (%)
1	Avon	15.25
2	Nivea	11.21
3	Lux	8.01
4	Pond’s	7.92
5	Dove	7.42

PHOTO: Seruscka Naidoo (Nike), Trevor Ormerod (GM Advertising, Avusa), Ulanova Visser (BlackBerry) and Shane Howarth (BMW). The ‘coolest winners overall’.