Birdlife South Africa’s mission to raise awareness of critically endangered birds is gaining traction, primarily through the use of creative advertising on effective out of home mediums, said Continental Outdoor Media.
Continental Outdoor Media and Birdlife South Africa have formed a partnership to combat the destruction of many ecosystems’ most important element – birdlife, donating free space on billboards and now, on digital info pods at busy shopping centres.
“The clever tagline ‘time is running out’ used against a graphic of an hour glass containing various birds’ habitats, has piqued the interest of many shoppers and benefitted Birdlife South Africa’s cause – which is to recruit more members and secure more funding for the organisation’s important bird conservation work,” said Lyn Jones, Continental Outdoor Media’s marketing manager.
The Birdlife South Africa campaign on the digital info pods at Clearwater Mall in Johannesburg has allowed shoppers to interact with the cause while searching for other information.
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