Consumers enjoy being informed when their brand of choice does something new, says PocketMedia Solutions, who have launched an engaging and interactive marketing application for retail brands to ensure effective communication with their target markets, called ‘The Changer’.
“As a solutions company we know how important it is for brands to actually get their message across. Our latest product, ‘The Changer’, offers them a unique way in which to capture consumer attention. This is really important in a retail setting, where consumers are spoilt for choice,” says John Davis, the managing director of PocketMedia Solutions.
To give marketers an idea of the kind of benefit that ‘The Changer’ can make towards communicating a message or increasing sales, PocketMedia Solutions produced one for its own brand, which offers tips on how to bridge the divide between print and digital. It includes five different QR Codes which, when scanned, take the reader directly to various brands’ mobi-sites. It also contains useful tips and information about RFID, Augmented Reality and mobile penetration in Africa.
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