The Media magazine, South Africa’s only independent monthly dedicated to hard-hitting and insightful analysis of the media industry, is now available digitally (in addition to hard copy format) with readers and advertisers able to interact with ‘re-imagined’ content and images.
“The Media’s free and easy to access digital version allows a comprehensive user experience – what we are limited to in print, becomes possible in a digital format. Readers and advertisers will find new ways to gauge the media industry through value-added digital content, imagery, video and audio. Ads can be linked to YouTube and others allow one to navigate different offerings, such as websites, rate cards and competition entries. Our digital magazine thus seamlessly connects the reader to the product,” said Ronell Buitenbos, MD of Wag the Dog Publishers.
When the print edition (which is not available in retail outlets) is delivered each month, the digital version can be simultaneously downloaded onto any suitable device. “We also get a lot of requests for additional printed magazines as well as requests for scans of particular articles that readers would like to share with their colleagues. Having downloadable magazines with additional, informative features will make our content easily accessible,” continued Buitenbos.
To facilitate a speedy download, there is currently only space for four interactive advertisements, which will grow to 20 in time.
Readers should visit www.wagthedog.co.za to click on The Media tab for the latest July digital edition. Readers can read content about: South Africa’s daily newspapers; newspaper doyen Peter Sullivan’s insight into the future of print newspapers; mentorship in the media industry; social media advertising spend; Minister in the Presidency Collins Chabane’s view on the relationship between government and media; whether niche publications which are on the rise are successful; and the frustration of editors with public relations practitioners. Much more specialist content is available.
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