Launched on the 1 November and running for just 30 days, Men.24.com is a platform that celebrates everything about being a man. As a quintessential online go-to guide for men, the site drew over 21 000 unique visitors on its first day.
The content offering on Men24 includes gadgets reviews, sports and fitness, music, movies, relationship advice and much more. The aim is to equip men with tools to live a better life and have more fun doing it. A big part of the Men’s Month initiative is MO STARS, which raises prostate cancer awareness. Users enter their ‘mo’ into the challenge to grow the wildest Movember ‘tash’. Highly interactive, the campaign encourages them to upload photos and get their friends to vote. They are also encouraged to Tweet their pics using #tashoff.
“24.com platforms are always very focused on what their users need. And Men24 is no different. Although there is content aimed at the male reader on many of our other portals, we haven’t had a dedicated place for our male readers to come and celebrate being guys. Men24 does exactly this, boldly and in a funny, sexy and useful way,” says Nadia Boucher, marketing manager for 24.com and project manager of Men24.
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