Mobile and digital marketing company MobiMedia has launched an innovative in-store competition entry mechanism, which offers consumers immediate feedback and prize notifications, whilst providing prize inventory management and distribution details for competition organisers – all in one.
The competition entry form is hosted on an easy-to-use mobisite, which can be accessed free of charge via a QR code. Entries are completed directly online within seconds, and an immediate response is generated whilst the user is still in the mobile session.
“Our aim is for brands to encourage their customers to connect with them through competitions that are simple to enter and free,” explains Desere’ Orrill, MD of Mobimedia. “We recently launched a mobile promotional campaign for a food services company which saw consumers buy the product in store, scan the QR code with their phone, visit the mobisite and instantly find out if they won. It was that simple. There is no direct cost involved nor any hoops to jump through to receive your prize.”
These campaigns not only allow the brand to connect with their consumer but also create a reliable and detailed database, allowing brands to further understand their clientele. By knowing the number of people who visited the mobisite and from which store they made their purchase, brands can target their marketing more effectively to benefit customers in various areas around the country.
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