Isolezwe has taken on a fresh new look. The best selling isiZulu daily has spruced up its design. “Our look hasn’t changed much in 11 years,” says editor, Sazi Hadebe. “It was time for a freshen-up. It’s not a radical change, we’ve introduced new fonts, up-weighted our visuals, and given the overall design a ‘nip and tuck’.
“Our content is continually evolving as we adapt to our readers’ changing lifestyles and interests. Two outstanding columnists Fred Khumalo and Thulani Mbatha recently started writing for us. In the past few weeks, we’ve also introduced two new weekly features – on business and religion.”
Selling over 110 000 every day with a small subscriber base, single copy sales are Isolezwe’s mainstay and the front page is used to sell the whole package.
“That hasn’t changed,” says Hadebe, “our front page acts as a teaser for what’s inside but we have added more flexibility to the design. Our new look aims for maximum visual impact within the constraints of space and daily deadlines.” In the upfront news, human interest, opinion and letters sections, readers will see more bite-size snippets, and design enhancements to pull-quotes, deep-etched visuals and headline, caption and byline formats.
Design revisions to the TV, entertainment, and lifestyle feature pages, accommodate maximum information in limited space, a prerequisite for busy, information hungry Isolezwe readers.
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