Not long after KFC South Africa announced it would give up the globally famous Colonel logo in favour of the smiling faces of children in honour of World Hunger Month, it’s advertising agency, Ogilvy & Mather South Africa, has changed its name to Ogilvy and Hope.
CEO Abey Mokgwatsane said the company was proud to support World Hunger Month and the millions of starving South African children who deserve better.
“The fact that millions of children go to bed hungry every night means that they are unable to grow, learn and thrive. We have changed our brand in honour of KFC’s fight against hunger and we encourage others to do the same,” says Mokgwatsane.
KFC South Africa has replaced its usual branding with children’s faces in over 100 stores across the country. These faces represent the children that benefit from KFC’s Corporate Social Responsibility Initiative, Add Hope, which feeds over 40 000 hungry children every day.
Through this, KFC has and will inspire more brands to do the same and help drive donations to Add Hope. They have also led the charge for brands to change their online and social media profiles to support the cause and this can be easily done on www.addhope.co.za. This awareness campaign hopes to raise at least R2-million for Add Hope during the month of October.
“It is a critical cause to unite behind,” says Mokgwatsane. “We call on more people and organisations to adopt the Add Hope brand. The more they do, the more hungry children we can help feed.”
KFC SA and O&M SA have been brand and communications partners for almost 20 years.
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