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  1. 1

    Cynthia Typaldos

    Excellent observations. Age is not the obstacle though it’s the unwillingness to experiment and that they all just talk to each other.

    Spot on with:

    “Instead of focusing on how and when to charge readers, we believe
    publishers should be looking at how to make digital display advertising
    more effective for advertisers, without being more intrusive to readers.
    That means working closer with agencies and clients to forge
    relationships and an understanding that ultimately develops into
    something more than just a banner ad. We really do find ourselves at the
    crossroads of innovate or die.”

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