The latest Protea Hotel Fire & Ice! experience takes temptation and technology to a whole new level for guests and visitors who stand to win a range of prizes using a mobile device and ‘Naughty’ or ‘Nice’ coasters that are to be found in the hotel’s restaurant, bar and lounge areas.
It’s very simple: download the free app at bit.ly/ProteaFireandIce, then point your device camera at a Naughty or Nice coaster and the augmented reality experience begins. Viewers will see 3D angels and devils trying to tempt them with the things they like best, and also have the opportunity to spin the virtual prize wheel for a range of hot prizes from free coffee and milkshakes to free nights at the hotel in Johannesburg or Cape Town.
Protea Hotels Group marketing manager Nicholas Barenblatt says Protea Hotel Fire & Ice! is ideally suited to launch this SA hospitality first. “The hotels are so quirky and exciting that an augmented reality experience was the next logical step. Protea Hotel Fire & Ice! is already an experimental space and we’ll continue to push those boundaries through service standards, product offering and design.”
The augmented reality initiative was conceptualised with Jupiter Drawing Room and Sea Monster. This allowed all three parties to be involved in shaping not just the logistics and technicalities, but the story and its content as well. As a result, the technology, the content and the integration with the Protea Hotel Fire & Ice! brand all work together seamlessly.
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