KFC have in the past used examples of someone who is streetwise, basing a previous ad campaign around a big dreamer, who is able to trick his way into driving his dream car. That is pretty street-smart if you ask me.
This time around, KFC have found a real street wise man to base their newest ad on. An inspirational story of a clever entrepreneur known as the Prince of Newtown. The Prince has been turning forks into various types of rings and bracelets that are dipped in silver.
This campaign speaks to the true street wise man, and is at last bringing a real success story to life.
Although the story is great and the advert is very well shot, for some reason my favourite part is still when he says ‘fork n’ knife’. I can’t help think that if I was for some reason not paying attention that would get my attention (as an English speaking person).
Overall this concept is great, and I would want to see more adverts like it. I also kind of want some KFC chicken and a ring made by the real Prince.
The Kleva KFC ad
The real Prince speaks
Reviewed by: Red & Yellow School marketing & advertising communications management student, David Brookstein
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