This is the long-awaited September edition, in which The Media reveals who the winners of the MOST Awards 2014 are and why. We also tell you what you may not have known about the phenomenal individuals the industry voted as media legends and rising stars.
We have an in-depth focus on media agencies in this edition. We look at the real impact of digital technology on agencies and what agencies are (or aren’t, in many cases) doing to groom the next level of leadership.
Media guru Gordon Muller takes a long hard look at the future of media agencies and the inimitable media consultant Wicus Swanepoel tackles the sometimes difficult relationship between media and creative agencies.
We get the advertisers perspective on what they expect and want from their media agencies and touch on the often painful topic of those unpopular (in media agency eyes) procurement people.
We get opposing views on media education from educators, those in need of talent and the industry as a whole.
We tap into the Cape of innovation, the Western Cape, and how it appears to be the headquarters of creativity in the country.
We feature all your favourite columnists and some additional ones whose opinions you really want to read.
And that is certainly not all. Don’t miss this bumper edition of The Media.
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