In South Africa, hunger is not a once-off problem you can solve, it is a perpetual issue that demands year-round attention and sustainable assistance to make a real impact to communities. For the last six years KFC’s Add Hope campaign, with the help of customers and KFC restaurants, has been able to provide 70 000 children with nutritious, quality meals daily to make sure they can attend school with a full tummy.
The peak for KFC Add Hope is World Hunger Month in October where the brand shows customers the difference their R2 donations are making, and this last month this was done by telling the story of hope seen through the eyes of the children we feed. One by one these little children shared their hopes and dreams of what they wanted to be when they were bigger; an astronaut, a nurse, a teacher or a ballerina.
In response, KFC customers around South Africa showed their full support to raise a total of R3.8 million in-store just this month. This peak in monthly donations takes the year’s donations from customers to R28.5 million, which will assist with the increase in the number of children fed in 2015 and the expansion of the feeding programmes into other areas where Add Hope has not reached.
Add Hope is a fundraising mechanic bringing together customers, franchisees and employees to combat the growing issue of hunger within our country, providing a glimmer of hope to children who may not otherwise have access to daily meals.
“Thank you to all our customers who continue to donate every time they visit a KFC. The meals your donations buy are having a real impact on the communities Add Hope assists and it is so amazing to see how children act after a meal; how happy and strong they are and how their day is so much better in school,” says Lauren Turnbull, CSR and Sponsorship Manager at KFC South Africa. Annually each KFC restaurant contributes to Add Hope through a percentage of funds donated from their marketing royalty, currently this year the amount is standing at R20.6 million, taking the total raised for the year together with customers to R49.1 million.
Each and every R2 donated provides a child with a meal, and it’s these children who will go on to thrive as doctors, engineers, entrepreneurs of the future, because they have food in their tummies and hope in their hearts.
