The “Did you know” of the art of digital conversations by Continental Outdoor was chosen as one of the futuristic and innovative concepts to be showcased at the inaugural South African Mindshare Huddle on Tuesday. Themed ‘Futurenomics’, the Mindshare Huddle was a full day ‘un-conference’ where clients, staff and media owners shared intimate and no-holds barred discussions about the future of media. The mantra for the day was “think provocation, controversy and standing for something”.
Continental Outdoor invited attendees to climb into their Digi-Pod and take a drive through the art of engineered brand conversation and finally redeem their special gift with their virtual coupon. The future speaks to media engineering and structuring brand conversations down the media funnel from macro to micro. Continental Outdoor demonstrated how Digital Out of Home multi-screens integrate to form the foundation to launch brand conversations, across the African continent, onto mobile and online platforms…all the way to the till!
“DOOH location-based technology coupled with engineered conversation plans can provide instant gratification and moments of truth to deliver ONE experience to customers wherever they are in the buying lifecycle,” said Lyn Jones, marketing manager. “We had a lot of fun demonstrating these possibilities creating 6 brand scenarios through our digital hub which we set up for the Huddle. The industry has spent a long time talking about how this should happen. This is now a reality, and we were very excited to show the attendees that we are now able to deliver these solutions across the sub-Saharan region!”
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