In celebration of the MONOPOLY brand’s 80th anniversary, Hasbro has teamed up with social news and entertainment company BuzzFeed to ask fans to choose which great cities around the world will be featured as property spaces in the new MONOPOLY HERE & NOW: World Edition game launching later this year.
Powered by BuzzFeed, the MONOPOLY HERE & NOW property space vote, including a special Wild Card Week will tun until 4 March. Fans can pick from a list of global destinations that will be featured in the new game to be sold globally. From London to Cape Town, fans can rally behind their beloved hometowns, favourite vacation spots, or cities on their travel bucket lists by sharing the vote on Facebook and Twitter using the hashtag #VoteMONOPOLY as well as engage with fun BuzzFeed content featuring the cities in the vote.
From 3 – 9 March 3, all cities big and small will have the chance to compete for two spaces on the MONOPOLY HERE & NOW game boards during Wild Card Week.
“We are thrilled to be teaming up with BuzzFeed as one of the leading social news and entertainment sites to bring our fans an exciting way to choose the cities that will be featured in the new MONOPOLY HERE & NOW game,” said Jonathan Berkowitz, vice president of global marketing for gaming at Hasbro. “This innovative campaign demonstrates how we continue to keep the MONOPOLY brand relevant by empowering our fans to help create today’s game.”
The final list of cities that will be featured in the MONOPOLY HERE & NOW games will be announced on 19 March, World MONOPOLY Day and the MONOPOLY brand’s official birthday. Join the conversation at Facebook.com/Monopoly.
Want to continue this conversation on The Media Online platforms? Comment on Twitter @MediaTMO or on our Facebook page. Send us your suggestions, comments, contributions or tip-offs via e-mail to firstname.lastname@example.org.