The Sunday Times Generation Next 2015 preparations are underway, allowing opinionated youth, aged 8-23 to share insights about their favourite brands at the Generation Next focus groups, which took place on Saturday at the Times Media Studio.
The glitzy awards event is based on quantitative research gathered by youth market specialists, HDI Youth Marketeers, which surveys the buying behaviours and brand and celebrity favourites of over 5500 kids, teens and young adults across South Africa. This is followed by focus groups that probe the reasons behind the winning brands, success.
“As future consumers, we believe that we are the future of a brand, and if it does not cater to our needs, then there is absolutely no reason to continue buying the brand”, said 16 year-old Rudo Madzinga, one of HDI’s Junior Board of Directors.
Just one great advert, one great tweet, one great YouTube video, one great activation could be enough to at least get a brand on youth’s radar.
Date: Friday 8th May 2015
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