Sandra Gordon, CEO of Wag the Dog Publishers has announced that she has appointed Nikki Temkin as editor of The Media magazine.
“We are delighted that Nikki is joining us. She is a seasoned professional with impressive experience as an author and as a multi- disciplinary writer who has worked across, print and online as well as co-hosting her own radio show on Radio Today,” she said.
“Our research has shown us that our brand is well placed to move forward and embrace all media formats and to attract new, younger readers in the sector. At the same time we will continue to expose those modest heroes who are making their mark on the industry. Temkin is young, dynamic and media-savvy and is just the person to take The Media to new heights”, said Gordon.
Temkin said yesterday that she was excited and felt privileged to have the opportunity to start working on The Media Magazine.
“I plan to broaden the scope of the magazine to include book publishing, music and all other aspects of the media. Radio, magazines, television broadcasting and digital publishing will also be covered to a greater extent. This includes social media in today’s world where the online platform plays such an immense role. I also want to include more news, analysis and trends from a global perspective. Readers can look forward to fresh columnists, industry leaders and new representatives who will contribute to the magazine.”
Temkin also says that she believes that the media industry does not just follow trends within the media, but also sets them.
“Many players in the local industry are at the top of their game when it comes to media planning, buying and owning. We have an impressive calibre of people working within a vibrant, dynamic media in all spheres and working on all tiers. But, we can still learn from others and from each other— there is always more to learn. South Africa is also its own unique market with its own idiosyncrasies. These people want an industry insider magazine that reflects this”, she said.
Temkin believes that the media industry is rapidly changing due to the evolution of social media as a marketing, advertising, sales and personal branding tool and the availability of information.
“It’s a fast-paced media world and we have to be on top of what is going on. It changes constantly and the environment is even more competitive. The rise of citizen journalism, content-aggregation, the twitterati and the blogosphere means that it is no longer just big media monopolies that dominate the information arena.”
Media and marketing have to constantly innovate and think out the box in order to stay relevant. Social media has become an increasingly large part of most of our lives— the media industry has expanded like a hologram to many different platforms all of which reach different segments of the population, Temkin added.
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