Media Moves… TheMediaOnline’s weekly round up. Mashigo to depart Ogilvy & Mather Johannesburg. Nicola D’Elia appointed Airbnb’s GM for Middle East and Africa. 702 announces line-up changes. Eduloan’s Totsie Memela committed to learning and investment. Spark Media gives advertisers access to over 28 million duplicated mobile users per month. Jam Media appointed as communication agency for Kill Cliff South Africa. Mortimer Harvey Africa Middle East signs Egyptian pharmaceutical company Rameda. Doğuş Otomotiv selects Z-CARD Turkey for eight years running. SouthernX announces partnership with nugg.ad. TEDxCapeTown celebrates 5th year by exploring (Open [Access) Control
This week’s BIG move: Mashigo to depart Ogilvy & Mather Johannesburg
Ogilvy & Mather (O&M) South Africa has announced the resignation of Neo Mashigo, co-executive creative director of the Johannesburg office. He will depart the agency at the end of August to pursue his ambition of being an entrepreneur.
Mashigo has had a long history with the company, which started in 2006, and has since risen through the ranks to become one of today’s top creative directors in the country. He has been awarded numerous accolades, such as the AdFocus New Broom Award, in 2012, and was part of the team that brought home Ogilvy & Mather Worldwide’s first Cannes Lions Radio Grand Prix for Lucozade, in 2014. Most recently, Mashigo was elected chairman of the Loerie Awards.
“At Ogilvy, we are proud to be associated with individuals who have left us to become industry giants – and Neo is no exception,” said Alistair Mokoena, managing director, Ogilvy & Mather Johannesburg. “We will miss him but are excited for Neo as he takes on this next step in his life.”
Mariana O’Kelly will take the role as ECD for the office and will partner with Mokoena and Pete Case, CCO of O&M South Africa, to continue to deliver creative work that sells.
Who’s moved where
Nicola D’Elia appointed Airbnb’s GM for Middle East and Africa
Airbnb CEO Brian Chesky visited Johannesburg for the first time this week to officially launch Airbnb’s platform in South Africa, and announce the company’s plans to accelerate its growth in the country, its largest market on the continent.
“South Africa is an incredibly beautiful and diverse country, with so much to offer visitors,” Chesky said. “We have a vibrant and welcoming community here, which we look forward to expanding so that even more visitors can benefit from the unique and local experiences our hosts provide.”
Chesky announced that Airbnb had named Nicola D’Elia as general manager for the region. Previously, D’Elia was responsible for Facebook’s growth and partnerships in Europe, the Middle East, and Africa. D’Elia will build out a team to accelerate Airbnb’s growth in Africa and the Middle East.
Some notable statistics reflecting Airbnb’s growth in the country over the last 12 months include the fact that South Africa is currently the largest market for Airbnb in Africa with 9,400 homes listed, an increase of 138%. South Africans are embracing the service as well, with those using Airbnb to travel increasing by 163%.
Airbnb, the world’s leading community-driven hospitality company, is an online marketplace that allows travellers to connect with people who have spare space in their homes. Founded in San Francisco in 2008, there are now more than 1.5 million homes available to book through Airbnb worldwide and more than 45 million people have travelled with the service globally.
702 announces line-up changes
702 is pleased to announce that Azania Mosaka will be moving to the daytime lineup from 1 August 2015. Mosaka will take over the early afternoon slot from 1pm to 3pm Monday to Friday.
Sam Cowen, who has been hosting this early afternoon slot since she joined 702 at the beginning of the year, will join Africa Melane to co-host Weekend Breakfast on 702 and CapeTalk from 06am to 10am. Cowen joined from sister station 947 where she had been part of the breakfast show for 16 years.
“We have loved hearing Sam find her voice as the driver of her own talk show,” said 702 station manager, Pheladi Gwangwa. “With her natural affinity for lifestyle and entertainment topics and her ability to have fun on air, we felt she was better suited to the weekend show and know she will bring her energy to our listeners each weekend morning.”
Mosaka moved to 702 and CapeTalk in January this year to co-host the weekend slot with Africa Melane. Azania brought with her over a decade of broadcast experience in both radio and TV. On early afternoons, she will be able to balance her interests in lifestyle and popular culture with more serious news and current affairs issues.
“We constantly assess the sound of the station and believe that this change puts both Azania and Sam into time channels that play to their strengths and will allow them to shine, and to deliver the best to our audiences,” said Gwangwa.
The change will be effective from 1 August 2015.
Eduloan’s Totsie Memela committed to learning and investment
Eduloan is delighted to announce that it’s CEO Totsie Memela has been appointed as an independent non-executive director for Alexander Forbes Group Holdings, the leading provider of financial and risk services.
“I am thrilled to have been invited to serve on the Alexander Forbes Group board,” says Memela, who also chairs executive search company Memela Pratt. “This is a career highlight for me as I believe I will bring both my business experience and commitment to the continued development of the financial solutions industry in South Africa.
Memela is a transformational leader in the financial solutions field, whose passion and interests span the subjects of improving the country’s social wellbeing to solid business training and experience. She holds a Master’s in public administration, and also completed a number of executive development and management training programmes.
As a member of the South African chapter of the International Women’s Forum, Memela mentors young female leaders through the fellowship programme.
Who’s won what
Butter Knife adds two alcohol brand to PR portfolio
The Piper-Heidsieck and Cointreau accounts have been awarded to Cape Town based agency, Butter Knife PR. The agency has been appointed to manage the communications for the brands, showcasing Piper-Heidsieck as an award winning champagne brand and Cointreau as the core building block in premium cocktail creation.
Butter Knife PR was formed in March 2013 and has since secured clients such as Glenfiddich, Grant’s, Hendrick’s Gin, James Bensen Eyewear, Sir Fruit, Striped Horse, Zang and iFix.
“The team feels incredibly honoured to be awarded both the Piper-Heidseick and Cointreau accounts. We are looking forward to being able to highlight these prestigious brands within the Edward Snell & Co. stable by getting them involved at prominent events in and around South Africa,” said Butter Knife PR director, Leandi Jamneck.
Spark Media gives advertisers access to over 28 million duplicated mobile users per month
Spark Media has been appointed as the exclusive sales house for Vodacom’s Please Call Me product, while also offering advertisers access to Vodacom’s full range of other products.
Among the mobile products offered by Vodacom, advertisers, through Spark Media will have access to Vodacom’s Please Call Me, Vouchercloud, Vlive! and Voicemail alert channels. The Please Call Me’s is a free ‘call-me-back’ service and is actively used by over 15 million users per month, generating over 38 million messages per day.
“We’re thrilled to be confirmed as Vodacom’s partner of choice,” says Marius Greeff, commercial director at Spark Media. “It is this relationship that will cement Spark Media’s march to mobile, sitting alongside our other leading brands BBM, Vicinity and Free-Fi.”
Although traditionally lumped together with ‘digital’, mobile advertising, as a standalone media platform, must be considered as a major component in any media strategy. According to the recently released IAB South Africa Internet advertising revenue report, conducted by PWC, there were 69.2 million mobile subscriptions in South Africa at the end of 2013, of which 19.9m were on smart phones. Of those, some 15 million were unique mobile Internet users.
Jam Media appointed as communication agency for Kill Cliff South Africa
International functional recovery drink company, Kill Cliff Inc. has appointed 360 degree communications agency, Jam Media, to manage their comprehensive communication strategy in South Africa Jam Media will focus on PR, social media, brand activation and events.
While this brand is very established in the US, it has been slowly introduced to the local market since December last year. As with most beverage brands, product tasting is key and brand activations at retail and hospitality level have been a core initial focus.
“A key challenge for us is to introduce Kill Cliff to the masses while maintaining its strong presence with the Crossfit community,” says director of Jam Media, Jess Mouneimne.
Mortimer Harvey Africa Middle East signs Egyptian pharmaceutical company Rameda
Mortimer Harvey Africa Middle East has signed a two-and-a-half-year consultancy services agreement with Rameda, a state-of-the-art pharmaceutical company in Egypt.
Thibaud Weick, CEO of Mortimer Harvey Africa Middle East, says the company’s scope of work includes consulting, in addition to advertising and digital marketing. “We have been tasked to assist with the export to Nigeria of pharmaceuticals that are produced in Egypt. For this purpose we will set up robust distribution and sales channels for Rameda in Nigeria, starting from scratch.”
Andrew Fradd, group managing director of Mortimer Harvey, says that the group has created value in Africa and, in particular, Nigeria by sourcing and combining the expertise of experienced local suppliers – assembling teams capable of delivering on the ground and creating immediate sales impact across the marketing delivery chain.
Mortimer Harvey Africa Middle East is expanding rapidly, with an impressive number of new accounts having been won by the company in recent months.
Doğuş Otomotiv selects Z-CARD Turkey for eight years running
Doğuş Otomotiv, the Turkish distributer of various car brands including VW, Audi, Seat, Skoda, Porsche, Bugatti and Bentley, has utilised a Z-CARD as a compact guide to VW car’s warning lights for the past eight years.
According to Z-CARD Turkey’s Hanife Yüksel the company’s latest pocket-sized six and eight panel Z-CARDs were distributed at the 2015 VW Autoshow.
While one contained price lists for Polo, Golf, Jetta, Passat and Passat Variant, the other was for the Golf R, Scirocco, Beetle, VW CC, Tiguan and SUV model Touareg.
“Our client was very pleased with the Z-CARDs as they were easy to carry and wouldn’t be thrown away by visitors to the 2015 Autoshow,” says Yüksel.
Who’s making moves
SouthernX announces partnership with nugg.ad
SouthernX has partnered with nugg.ad, Europe’s largest targeting platform, to provide real-time technology for audience targeting and data management. Powered by machine learning, the technology enables nugg.ad partners to deliver target group-specific digital advertising for display, video and mobile advertising for both direct sales and programmatic platforms.
Advertisers and publishers also benefit from being able to analyse user groups and behaviour; and therefore make informed decisions on their buying or selling strategy.
This is the first time that nugg.ad will be utilising their technology in Sub-Saharan Africa, and SouthernX will now be able to offer enhanced real-time analytics to advertisers and agencies.
“Moving to South Africa with the nugg.ad product is a major step for us and we are excited to have won SouthernX as our first partner. Together we offer the African digital market a versatile and efficient targeting solution which is accompanied by our consulting expertise and certified data protection services,” says Stéphane Printz, Director Sales & Business Development at nugg.ad.
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