Today’s Amasa Forum tackles an issue on media company’s minds: growth into Africa. Consumers and clients are no longer limited by borders. Who businesses decide to partner with in bringing their products to a larger consumer base is strongly influenced by the reach and the value of the media and advertising services offered. There is no limit to the lengths that agencies will go to reach consumers for their clients – and media’s expansion into the rest of the African continent can become a key opportunity for growth – or is it a challenge?
AMASA Joburg will discuss the key factors that influence the success and failures of media advertising expansion into Africa and delve into how agencies and brands effectively reach Africa’s consumers across a variety of channels. [Please note change of address.]
The panelists are:
Matt Angus-Hammond – GeoPoll
Fahmeeda Cassim-Surtee – DSTV Media Sales
Alasdair Muller – Continental Outdoor Media
Jennifer Daniel – Telmar
Facilitated by Thebe Ikalafeng – Brand Africa
Date: 2nd September 2015
Location: The Joburg Theatre
Address: Loveday St, Braamfontein
Time: 4:00pm for 4:30pm
(followed by networking cocktails after forum)
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