Media Moves… TheMediaOnline’s weekly round up. Zanele Kumalo appointed as editor of Grazia South Africa. Waspa 2016 mancom builds on solid foundations. Tribeca freshens up its client portfolio with Unilever’s Shield MotionSense. Tech PR storming into Africa. Hisense SA and Cellucity sign partnership deal. AKTV platinum sponsor of Pendorings. GardenTalk magazine increases frequency. M&C Saatchi Abel moves JHB offices. New Debonairs campaign hits the road.
Who’s moved where
Zanele Kumalo appointed as editor of Grazia South Africa
Zanele Kumalo has been appointed the new editor of Grazia South Africa, effective 1 May 2016, Media24 Lifestyle has announced.
Kumalo joins Grazia South Africa with a wealth of experience in the women’s magazine industry, having worked as beauty editor for ELLE, O – The Oprah Magazine and Marie Claire and also features editor of the latter. Most recently she was the digital editor at John Brown Publishing for the Edgars Club. She is highly respected for her fresh approach and editorial insights
“Grazia South Africa is a formidable brand and I am delighted to join the team to help strengthen its position in the market,” Kumalo says. “I look forward to engaging directly with our audience every day on all our digital platforms and delivering a high-end and dynamic weekly magazine that leads spirited conversations, features agenda-setting fashion and trends and delivers the hottest news. And I am excited to create unique opportunities to build stronger relationships with our readers and advertisers alike.”
Waspa 2016 mancom builds on solid foundations
South Africa’s Wireless Application Service Providers’ Association (WASPA) has elected the management committee for 2016 that will represent the interests of South Africa’s wireless application service providers (Wasps) while also working towards the Association’s consumer protection mandate.
Current Waspa chairperson Casper de Villiers is joined by 2016 board members Anthony Ekerold (vice chairperson, legal), Jacqui Jones (treasurer), James McNab (code of conduct), Ongopotse Motlhanke (communications), Janene Matsukis (lobbying) and Riccardo Vallaro (membership). The members were elected at the recent Waspa Annual General Meeting (AGM), which took place in Randburg in early March 2016.
“The new Waspa board perfectly illustrates that a healthy balance can be struck between the requirement for stable continuity and the need for fresh input,” said WASPA General Manager, Ilonka Badenhorst.
Who’s won what
Tribeca freshens up its client portfolio with Unilever’s Shield MotionSense
Unilever has appointed Tribeca Public Relations (Tribeca) as its public relations partner to launch Shield MotionSense, the world’s first anti-perspirant with unique capsules that are activated by movement.
Tribeca worked with the Shield team at an exclusive media and influencer launch in Cape Town recently, hosted by Unathi Msengana. The launch focused on human movement and motion to demonstrate exactly how much individuals move every day. This was brought to life through dance, which was captured by beautiful activations from artists and dance crews.
“Tribeca’s wealth of consumer public relations experience will be put to good use over the duration of this long-term project with the Shield team, supporting Unilever to achieve its South African business objectives,” says Nicky James, co-owner of Tribeca Public Relations. “We look forward to a long – and fresh – relationship with the Unilever team!”
Tech PR storming into Africa
Specialist B2B Tech PR and digital marketing agency DUO Marketing and Communications has welcomed two new clients to its growing portfolio of customers that want to grow market share in South Africa and the sub-Saharan region.
Both Entersekt and Goodwell Investments join DUO’s growing client base of customers looking for PR, marketing and digital services beyond South Africa’s borders. The consultancy now services five clients with a reach into sub-Saharan Africa.
“The rest of the continent has long been on the radar for many of our clients and it’s particularly rewarding supporting them with PR and digital marketing solutions across sub-Saharan Africa,” says Judith Middleton, CEO and founder of DUO Marketing + Communications.
Goodwell Investments, an impact investment firm, provides early stage growth capital to businesses in sub-Saharan Africa and India. For Entersekt, an innovator in push-based authentication and app security, the DUO team will raise awareness of the company’s world leading mobile authentication service.
Recent partnerships with Procre8 in Dubai and The Plexus Group, a representative of specialist Tech PR agencies from around the world, have enabled DUO to recommend partners across Europe, the USA and other territories to clients.
Hisense SA and Cellucity sign partnership deal
It has just become a bit easier for consumers to get their hands on the latest Hisense smartphones, as mobile company, Cellucity has become a premier retail partner of Hisense South Africa. The companies concluded a deal that sees four Hisense models now available across 27 Cellucity stores nationwide.
According to Ryan Curling, brand manager at Hisense South Africa, the partnership with Cellucity is the start of a strong mutually beneficial relationship, at a time when there is an increase in consumer demand for high quality smartphones at affordable prices.
“For Hisense, mobile is a key part of our future strategy. With robust device offerings such as the life-proof Infinity KO smartphone, our proposition to the market is clear: You don’t have to pay top dollar for an exciting smartphone,” says Curling.
AKTV platinum sponsor of Pendorings
The mission of the ATKV is to promote not only Afrikaans, but multilingualism as well. So says Japie Gouws, MD of the ATKV group, which once again has come out in support of the Pendoring Advertising Awards as a platinum sponsor.
The ATKV’s projects invariably have to do with language, but even more so with nation building, Gouws stresses. “The ATKV succeeds in bringing the different cultural groups together. Nation building is to celebrate and enjoy each other’s cultures.
“Our country’s motto “!ke e:/xarra//ke” means ‘unity in diversity’. We can’t manifest this if we aren’t diverse. The very popular – and diverse – Suidoosterfees, in which the ATKV is involved and which people from various culture enjoy attending, is extremely successful.
“The power of mother-tongue advertising has certainly not been developed enough. Advertising is multi-faceted; it can address any topic. In some instances it can tell engrossing stories. When we listen to each other’s stories and celebrate each other’s successes, we will attain nation-building – and that is also Pendoring’s mission.”
Who’s making moves
GardenTalk magazine increases frequency
GardenTalk – the official magazine of GardenShop, has announced that the publication’s frequency will increase from three to five issues per year. In addition, it will sport a brand new, dynamic and distinctive A5 format with an increased page extent of 32 pages.
“We are extremely excited about the evolution of GardenTalk,” says Godfrey Budler, CEO GardenShop. “Its modern, trendy and refreshed look will continue to give gardeners compelling content, while its new compact and convenient size makes for much-easier portability, longevity and retention as a quick and reliable gardening guide.
“The five issue frequency is terrific news for advertisers too,” adds Godfrey. “They will now be able to maintain a higher and more effective brand/product awareness with not only our 70 000 GardenRewards members, but with ALL GardenShop’s customers.
“From a strategic marketing viewpoint, they have the added advantage of being able to advertise and feature more – and varying – products/services spread over the publishing periods the five issues cover.” The first new-look issue (Issue 2, 2016 – early spring) makes its debut in July.
M&C Saatchi Abel moves JHB offices
Award winning advertising agency, M&C Saatchi Abel celebrated the opening of their new Joburg office with staff, clients and partners earlier this month. ‘Brutal Simplicity of Thought’ is the philosophy of M&C Saatchi Abel and one that could well serve as the impetus behind the interior design of the advertising agency’s new Johannesburg premises – number nine, 8th Street, Houghton.
Designed by M Architects, the building’s graphic black-and-white exterior mirrors its sleek, modern interior, which was dressed by Greg Gamble, Philippe van der Merwe and Alicia Beetge of Tonic – the new space beautifully showcases the agency’s extensive collection of contemporary South African art.
New Debonairs campaign hits the road
Debonairs is taking to the mobile market to inspire on-the-go consumers with a hunger for pizza. The campaign will run over a year, with the creative changing every three months, and will be rolled out using Primedia Outdoor’s Rank TV and Brandmarks.
Located at major South African taxi ranks, Rank TV is a powerful network of audio-visual screens, featuring world-class high resolution, LED and audio technology. They allow for the airing of both TV and static ads. According to SANTACO (the South African National Taxi Council), the top 15 ranks deliver a cumulative monthly captive duplicated audience of 166 million commuter trips or 29% of the total duplicated commuter volumes in South Africa.
According to MediaShop’s Business Unit manager Jedd Cokayne, “we set out to identify our target markets for the Debonairs campaign, and decided on the transport environment as a means to reach as many people as possible, with a set budget. Taxi ranks form central hubs, and so reach a large number of repeatedly returning customers.”
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